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Concept first introduced in test setting

Lidl Switzerland introduces juice presses in its branches

Since late November, orange juice presses have been installed in the Lidl branches at Weinfelden, Baar, Wettingen and Zurich Fraumünsterpost. Lidl Switzerland wants to offer its customers the opportunity to squeeze orange juice in the branch itself. The concept will be introduced in a test setting. Lidl Switzerland is constantly looking for new opportunities and innovations to meet the needs of its customers. As part of a test, the new juice presses were installed in the Weinfelden (TG), Baar (ZG), Wettingen (AG) and Zurich Fraumünsterpost branches.

Lidl Switzerland intends to use the new service to further expand its range of fresh products. The orange juice is offered at Lidl's typical low prices: 1.99 francs for the 0.25l bottle and 4.99 francs for the 1l bottle.

Fresh products
Lidl Switzerland attaches great importance to freshness. In the fruit and vegetable sector, the retailer offers some 125 articles that are permanently in its range. More than 500 Swiss vegetable and fruit growers produce for Lidl Switzerland.

Thanks to optimal planning based on a daily requirement, Lidl Switzerland guarantees fresh products every day. Many of the Swiss suppliers are located near Lidl Switzerland's goods distribution centres - which means that various articles are delivered on the day of their harvest. Early the next morning, the goods are already in the branch. For the sake of the environment, Lidl Switzerland has a strict flight ban on all fresh fruit and vegetables.

Source: Infoticker.ch


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