As mentioned in our previous article (see FreshPlaza of 10/09/2019), the agri-food plant Masseria Fruttirossi from Apulia, renowned for its 100% pomegranate juices under the brand 'Lome Super Fruit', has recently started producing and packaging new cold-pressed local orange juices. These are treated with HPP (High Pressure Processing), a method that uses high hydrostatic pressures, in order to preserve all the organoleptic and sensory characteristics of the juice for up to 90 days.
Dario De Lisi, sales manager of the company, explained: "Bearing in mind the company's mission, which has always been focused on identifying new product lines, we could not have excluded Apulian citrus fruits, in particular oranges and clementines from the province of Taranto, whose production area is one of the most representative of our territory. This is how we started making the new orange juice Lome Super Fruit, made only from the purest orange juice, with no added sugar or preservatives".
Dario De Lisi, sales manager of Masseria Fruttirossi.
"It represents an important opportunity for local citrus growers who can donate all those fruits that are not aesthetically suitable for the fresh produce market, but that comply with our high quality standards. In addition to our pomegranate juice, we will also be offering the new Lome Super Fruit orange juice, which is a genuine extract that provides real health benefits. We will also shortly be launching a range of new juice mixes to meet the needs of consumers who are increasingly mindful of their well-being and that of their loved ones.
"With oranges being supplied to Masseria Fruttirossi, whose plant has enormous cold rooms with controlled atmosphere that preserves the fruits for months, new business opportunities may arise, substituting for the traditional channels. As soon as the testing phase has been completed, the marketing of Lome Super Fruit orange juice will also be available in large-scale retail outlets - Conad Group and MegaMark Group (Dok, Famila, A&O and Superfamila), where Lome Super Fruit pomegranate juices are already successfully present".
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