With the fourth annual World Pear Day taking place across the globe on December 8th, Pear Bureau Northwest (PBNW) has developed a handful of new assets to amplify the event across the digital landscape with consumers.
World Pear Day celebrations will start in New Zealand and finish in the growing regions of the Pacific Northwest. In addition to sharing live updates about sampling events around the world on the USA Pears social media channels, PBNW has created a short, fun video to introduce the event. The video features a cast of pear characters coming together to announce World Pear Day and will be shared with consumers on YouTube and social media.
"Video content is the dominant form of media that consumers digest, and we wanted to inject a little more fun into our worldwide pear sampling event with a simple and humorous video to generate consumer interest, engagement and excitement," said PBNW President and CEO Kevin Moffitt.
Consumers will also be encouraged to use a series of World Pear Day gifs that have been officially launched on the USA Pears GIPHY brand channel. These animated clips are searchable and shareable on platforms such as Twitter, Facebook and even text messages by simply searching for "pears" or "worldpearday".
PBNW has been investing resources into developing media content that is fresh, engaging, and forward-thinking. Additional examples include the extreme snacking video, several new recipe videos, the "Hand-Picked Harvest" series focusing on pear growing communities, and live broadcasts on the @USAPears Facebook and Instagram pages throughout the season.