The protected designation of origin Chirimoya de la Costa Tropical de Granada-Málaga expects the province of Granada to produce 55 million kilos of the fruit this campaign, out of which 15% will be marketed under the umbrella of the regulatory council. As reported by its president, Antonio Sánchez, producers have so far been receiving "decent prices above the production costs, oscillating around 1.10 and 1.15 Euro / kg on average, which is pretty good, since the fruit this year is smaller in terms of size, but similar in terms of quality to that of previous campaigns."
"Cherimoya trees need care all year round and generate as much work as a greenhouse," he said. The sector creates around 30,000 direct and indirect jobs. The cherimoya production is currently carried out on about 3,000 hectares in an area of the Andalusian Tropical Coast where the acreage is expanding by around 50 and 100 hectares per year," according to the organization.
The president of the PDO has taken the opportunity to make a call to the sector, asking producers "to join forces to promote the fruit and make it better known in Spain."
Ahead of the next few months of the campaign, which normally ends in May, Sánchez fears that "the lack of rainfall will cause the sector to have a bad time, because, although pomegranates are an irrigated crop, rainwater is the most efficient in distributing the nutrients in the soil."