The French potato variety Princesse Amandine has started to be marketed in Spain ahead of the planting in the next campaign of more than 55 hectares in Spain and Portugal, distributed between the regions of Andalusia, Castile-Leon, Murcia and Silveira Torres Vedras.
The Princesa Amandine Ibérica brand is the result of the alliance of four companies in the sector: Ibérica de Patatas (Madrid), Zamorano (Barcelona), Udapa (Basque Country) and the Portuguese Campotec. The objective is the marketing and promotion of this firm-fleshed potato, very popular in France thanks to its unique organoleptic characteristics. The objective is to create value in a market with little added value.
“Within five years, we want the variety to be recognized by consumers and distributors, with a reputation of being a quality product for everyday use. Our potato variety, which belongs to the firm-fleshed segment, does not currently exist in the Spanish market, so we are starting from scratch,” says Alfonso Sáenz de Cámara Barrón (Udapa), president of Princesa Amandine Ibérica. In addition to the brand concession contract, the French companies have awarded a production concession contract.
Alfonso Sáenz de Cámara also says that “we have made the commitment to supply potatoes to the members of the association in France in the months with Spanish new potatoes, when they have no production in their country. We seek our productions to complement one another.”
For the French association Princesse Amandine, this development of the brand and expansion of the production in Spain and Portugal is a test for a model (a national association and local production) that could be expanded to new countries, such as Germany and Scandinavia.
The Princesse Amandine is already available in Spain, on the shelves of Alcampo and Lidl, and it will soon also arrive to other distribution chains. To celebrate its launch in Spain, Alcampo will be giving their money back to the first consumers to try them. The objective of this initiative is to promote the consumption of potatoes in Spain by introducing new varieties aimed at meeting new demands and culinary habits.