Pacific Produce has served the Bay Area for over three decades, and pride themselves on providing fresh produce to food service providers. After becoming one of the only woman-owned produce companies ten years ago, Pacific Produce has tripled in size and shown their commitment to invest, nurture and grow in all aspects of their business. That includes technology. So, with their recent rapid growth, they turned to Produce Pro Software; ensuring their sustainability and setting themselves up for the future with a new ERP software system.
“I had personal experience with Produce Pro while at a previous employer, so I highly recommended their system to Pacific Produce,” said Catherine Jirik, Director of Sales, Pacific Produce.
Jennifer Smith, Owner, Pacific Produce, added, “Produce Pro clearly understands the unique and specific needs of the Produce industry. Any sales, distribution or purchasing scenario we proposed they either had an answer or were able to get to the answer quickly.”
Even during their live week, the team at Pacific Produce felt the support of the Produce Pro staff helping them every step of the way.
“I felt live week was, overall, a smooth transition mainly because we had the Produce Pro staff available and supporting us 24 hours a day. They were eager and willing to make adjustments, while allowing us to customize to our needs,” said Maritza Reynoso, Director of Operations, Pacific Produce.
Since implementing the new software system, different departments throughout the company have been able to create and refine processes, improve operational efficiency, and save time with enhanced reporting and communications. This has encouraged their staff to embrace change while now having access to report writing and data analysis, management of margins by sales order and product, identification and allocation into true costs of products, sales analysis reports, sales order attachments, and logs, and highlight customer preferences, trends, and build profiles with pricing tools.
Reynoso said, “Within operations, it was amazing to see right from the first day that none of our staff looked back at the old system. Produce Pro improved many of our past inefficiencies.”
“Produce Pro is more than a technology company. They understand the needs of the produce distributor and beyond that; the needs of the end user,” said Jirik. “Produce Pro’s knowledge translates into an appreciation for the industry, and that type of partnership is invaluable.”
For more information: 
Kristen Santangelo
Produce Pro Software
Tel: +1 (630) 395-9600
Email: kristen.santangelo@producepro.com
www.producepro.com