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Albert Bartlett buys into frozen food brand Kiddyum

Manchester-based frozen food brand for children, Kiddyum, has sold a 40% stake to Albert Bartlett, a grower and packer of potatoes. The undisclosed investment will support Kiddyum’s growth plans by funding the development of new products and accelerating its retail, service sector and export business.

According to the information, Albert Bartlett’s managing director Richard Quinn will support Kiddyum’s strategy and help guide the business’ next stage of the growth alongside Kiddyum’s founder and managing director, Jayne Hynes.

Kiddyum launched after winning the Startup Britain competition in 2015, first at Sainsbury’s and then went on to secure listings with Co-op and Ocado.

The healthy frozen food brand is aimed at children aged one to four. All options are ethically packaged and are low in salt and sugar-free, according to Kiddyum. The brand’s portfolio includes meals such as Fish and Veg Pie, Chicken Curry & Rice and Cheesy Peasy Pasta.

Potatobusiness.com reports that Albert Bartlett also offers its range of frozen potato products in the UK, including Rooster Homestyle Chips, Rooster Fries and Rooster Wedges, among others.


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