A little more than a year ago, The Produce Moms® launched their now popular podcast with their first guest, Lisa Helfman, founder of Brighter Bites, the nonprofit that provides families and teachers in under-served communities with fresh fruits and vegetables and nutrition education to decrease diet-related chronic disease. This week, The Produce Moms and Brighter Bites announced their newly formed alignment with the podcast’s 75th episode featuring Lori Taylor, CEO & founder of The Produce Moms interviewing Rich Dachman, CEO of Brighter Bites, and discussing the focus and importance of the partnership from the perspective of both organizations.
Lori Taylor has long been a fan of Brighter Bites. “When I heard about Brighter Bites and met Lisa, I was immediately drawn to the great work Brighter Bites is doing. The mantra and ethos of Brighter Bites is creating communities of health through fresh food and I love that! I’m so enthusiastic to align with Brighter Bites, support their organization and help leverage TPM’s platform to better advance the program, and inform more folks about this amazing work they’re doing.”
In 2012, Taylor started The Produce Moms as an idea and blog with a mission to get Americans to eat more fruits and vegetables. TPM has evolved into a global community of more than 1.4 million users in all 50 states and over 30 countries, nearly 100 brand partnerships with grocers and suppliers, a North American relationship with Nickelodeon and Viacom and a national partnership with Kroger. “As TPM has grown, we wanted to make sure we were giving back, and I feel like the most important thing we can do right now is support Brighter Bites. We can see their model working! Brighter Bites is unique in the fact that they have the data to show that the program is working. Two years after participating in the program, an average Brighter Bites family consumes 19 additional servings of fresh fruits and vegetables per week, and they aren’t even receiving the free produce anymore!”
Since its inception in 2012, Brighter Bites has delivered over 25 million pounds of fresh produce to school children and their families in six cities around the U.S., with another three to four cities coming on line in the next two years. “Exposure means everything to us in our efforts to expand”, says Dachman. “Our strategic alliance with The Produce Moms allows us to tap into an established platform with the wide produce industry and consumer audience cultivated by Lori and the TPM team. We recognize the importance of having The Produce Moms army behind us as we continue to build!”
To listen to the 75th episode of The Produce Mom's podcast, click here.