Retail ads this week were aimed at two different types of shoppers – the last-minute shopper still trying to find the best price for their Thanksgiving dinner staples, and the early bird Christmas shopper already planning ahead for next month. Many stores featured short or extended ads to schedule around the midweek holiday. Must-haves for the Thanksgiving meal like potatoes, sweet potatoes, cranberries, celery, onions, and apples remained heavily on ad in produce departments. Elsewhere, poinsettias and evergreen wreaths dominated floral departments, while baking supplies and staples were again promoted in the grocery department.
Total ad numbers this week were 316,026, a 21% decrease from last week’s 399,958. The total number of ads broken out by commodity groups: fruit 159,684 (51% of all ads), onions and potatoes 31,062 (10%), vegetables 115,498 (37%), herbs 1,791 and ornamentals 7,991. The number of ads for organic produce was 34,281, 11% of total ads.
The following are the prices of major advertised items (3,000 plus stores) this week, compared to the same week last year. Significant increases in price for fruit items this week included white seedless grapes at 27%, raspberries at 26%, and blackberries at 13%. Significant decreases included 3-lb bags of Clementines at 20% and Bartlett pears at 11%. There were no significant increases or decreases for onions and potatoes this week.
There were no significant increases in price for vegetables this week. Significant decreases included green asparagus at 18% and zucchini squash at 13%. Poinsettias in 6-inch pots increased in price by 11% this week compared to last year.