According to Taiwan Agriculture and Food Agency Director-General Hu Jong-I, Sales of bananas from Pingtung County to Japan are expected to double by the end of this year. Exports of bananas to Japan have reached 2,715 tons this year, a 62.5 percent increase from 1,670 tons in the same period last year, Hu said, adding that the number is still growing.
Due to rising labor and production costs, the market share of Taiwanese bananas in Japan was shrinking, but the promotion efforts of Taiwanese officials -who visited Japan on Nov. 1- have paid off, as their market share has increased, he said.
Since then, the cities of Kasama and Mito, as well as the town of Oarai, in Ibaraki Prefecture, have included Taiwanese bananas in lunch meals at elementary and junior-high schools, and have offered picture books to elementary-school students for them to learn more about the fruit and Taiwan, Hu said. Meanwhile, Kasumi, the largest supermarket chain in Kasama, also introduced Taiwanese bananas, which have quickly become a favorite of Japanese customers.
Taiwanese bananas were previously only sold in large Japanese cities, such as Tokyo, Osaka, Nagoya and Fukuoka, but now their market has expanded to include supermarkets in Ibaraki and Nagano prefectures, he added.
Taipeitimes.com reported on representative Kasama City Director-General Chika Kinoshita saying that Taiwanese bananas have an appealing aroma and a pleasantly soft texture, with which bananas from Southeast Asia or Ecuador cannot compare.