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Kiwifruit producers in Europe expect profitable season

European kiwifruit producers can count on high revenues this season, according to experts from the international cooperative Zespri, headquartered in New Zealand.

Despite the difficult weather conditions and the losses caused by diseases and pests, producers in Italy and France will be able to sell their crops at a good price.

According to estimates by the head of the international Zespri production department, Sheila McCan-Morrison, about 70 thousand tons of kiwifruit will be harvested in Italy, France and Greece.

“For European producers, the past season has been very difficult, given the cold, wet spring, which made pollination difficult, as well as the damage caused by pests and plant diseases,” said a Zespri spokesperson.

It is worth noting that Zespri has been working hard on building relationships and cooperating with European fruit producers for over 20 years. Zespri currently collaborates with 750 kiwifruit producers in Europe, who play an important role in guaranteeing a year-round supply. The cooperative facilitates the exchange of technical information and research results among industry participants, holds seminars for producers and organizes visits to New Zealand nurseries.

Now the company's specialists are working to ensure the entry of European kiwifruit producers into the Mexican market.



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