The Colombian department of Caldas has started to diversify its agricultural production in recent years by introducing crops, such as bananas, sugar cane, avocado, citrus fruits and cocoa, and coffee. This has opened new market possibilities to start and boost exports, generating value-added products with a view to expanding their presence in international markets.
According to the Secretary of Agriculture of the department, Jorge Eduardo Tabares, they are developing the Origen Caldas public policy to give the department's products their own identity, with the aim of reaching the large surfaces and international marketers.
Hass avocado is emerging as Caldas' second most important export product behind coffee, with a potential production area of 96,000 hectares. The department's environmental conditions, the arrival of new exporting companies, and the improvements in infrastructure have favored Hass avocado production and allowed opening markets in the United States and some countries in Europe.
According to a study from Procolombia, exports during the first half of the year grew by 37.6% compared to 2018, which consolidates avocado as one of the country's flagship products in terms of non-mining exports.