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Simplifying vegetable consumption with "Veggie Cakes"

Veggies Made Great gained traction in 4 major retailers. The company works to simplify eating vegetables for consumers with their veggie-rich products – in fact vegetables are the #1 ingredient in every Veggies Made Great product.

The company is on a mission to create the highest quality and nutritionally smart veggie-rich foods that are ready to eat and available everywhere. Veggies Made Great believes the most significant way to improve health in the U.S. is to increase consumption of veggies, and currently only 1 in 10 Americans eat the daily recommended amount of vegetables. The health-food company creatively combines clean and simple ingredients to create a tasty line of veggie-rich prepared foods for everyday snacks and meals.

Recently, Harris Teeter accepted five new items: the Superfood Veggie Cakes, Spinach Egg White Frittata, Veggie Bacon & Potato Frittata, Double Chocolate Muffins, Blueberry Oat Muffins; Lowes accepted four new items Superfood Veggie Cakes, Spinach Egg White Frittata, Double Chocolate Muffins, Blueberry Oat Muffins; Weis has accepted two new items: both the Spinach Egg White Frittata and Veggie Bacon& Potato Frittata; and Publix has added two new veggie cakes: Butternut Squash and Broccoli Cheddar to their already very strong Veggies Made Great business.

All Veggies Made Great products are loaded with nutrient-rich veggies and use vegetables as the first and primary ingredient; whether the vegetables are used to moisten and sweeten, like the zucchini and carrots in the Muffins, or the highlight of the product, like kale, carrots and cauliflower, in the Superfood Veggie Cakes. The products are manufactured in a peanut-free, tree nut-free, soy-free facility and every product in the Veggies Made Great product line is both allergy friendly and are made using clean and simple ingredients.

Adding to this growing product line, Veggies Made Great debuted two new Veggie Cake flavors this past summer: Butternut quash and Broccoli Cheddar. The Butternut Squash Veggie Cake is made with a delicious blend of butternut squash, carrots and a hint of brown sugar.  The Broccoli Cheddar Veggie Cake is packed with a delightful mix of broccoli, carrots, and cheddar cheese, offering consumers five grams of protein. Both new Superfood Veggie Cakes are gluten-free and only 90 calories.

Over the course of their 10-year history, Veggies Made Great has had to pivot and make significant changes to their business in order to actively deliver on their mission: remarkably delicious veggie-rich foods. By evolving the product offerings to include more familiar flavors, more veggies, and, importantly, portable formats, they have reshaped the company portfolio to include hand-held product lines that have three times the velocity of their original product line.

For more information: 
Hayden Hammerling
Tel: +1 (973) 405-4600

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