"The market conditions of Chinese fruit are not that great in the second half of this year. This is the effect of developments in a larger economic environment. Kiwi berries are a minor, popular fruit, but they are also subject to larger economic trends, although that effect is limited. The reason this effect is limited is because the overall supply volume of kiwi berries is small and competition is not particularly intense. Our main competition does not come from other kiwi berry companies. The main issue we have to solve is how to quickly develop the Chinese kiwi berry market, so that we can offer more Chinese consumers the opportunity to taste this delicious fruit. This is the road that any new product must take, but we are quite optimistic about the market prospects of Chinese kiwi berries." This is according to Fan Jinming of the Mei Mei Team at Chengdu Future Agrow Co., Ltd.
The Mei Mei Team displays Mei Mei kiwi berries during a fruit and vegetable exposition
Mei Mei kiwi berries
"Our 'Mei Mei' kiwi berry plantations are located in Sichuan, Jiangsu, and Zhejiang. The plantations in these three areas are simultaneously in operation from the end of July until the middle of September. Our annual production volume exceeded 40 tons this year. That is an increase of 300% in comparison with last year. The average price of our kiwi berries is around 90 yuan [12.79 USD] per kg. The price declined by 10% in comparison with last year. As for packaging, we supply our kiwi berries in a small box of 125 gr and a gift box of 500 gr."
125 gr snack box and 500 gr gift box of kiwi berries
"Our main retail channels include high-end supermarkets, e-commerce platforms for fresh produce, and new retail channels. We sell our kiwi berries through the most advanced retail channels, including O'le supermarkets, Hema Fresh, Yonghui Supermarkets, and Ito-Yokado. Our kiwi berries are available online through Miss Fresh, Fruit Day, and Benlai. Some WeChat traders also offer our kiwi berries. Our Mei Mei Team worked hard this year to expand the retail and marketing channels of our kiwi berries. They examined every segment of the supply chain from plantation and processing to retail. They put in a lot of effort to build the brand of Mei Mei kiwi berries."
Farmer harvests Mei Mei kiwi berries
"In the last few years we've worked closely together with the world famous Ghent University in Belgium. We successfully developed a new kiwi berry variety--'Thumbs Up Spirit'. We cultivated 6 different kiwi berry plant varieties and made 6 patent claims. We have our own plantations that cover an area of 20 hectares and we also cooperate with farmers on plantations that cover an additional 100 hectares. At the same time, we continue to improve the production volume and scale efficiency of Mei Mei kiwi berries. To that end we talked about cooperation with more farmers this year to expand the surface area devoted to Mei Mei kiwi berry plantation with an additional 33 hectares divided over Sichuan, Hunan, and Hubei."
Mei Mei kiwi berry plantation
"Kiwi berries have become more popular in the Chinese market in the last few years. However, many consumers are still unfamiliar with the kiwi berry. They do not understand the nutritional value of this fruit. We hope to educate more consumers and introduce them to the benefits of kiwi berries. Sichuan Yinuoshi Agricultural Technology (the company that manages the plantations of Chengdu Future Agrow) is at the heart of our kiwi berry plantation. The company is a national leader in new kiwi berry varieties, new technologies, and new farming concepts. They develop modern agriculture with "technological innovation" as the driving force."
For more information:
Fan Jinming - Mei Mei Team
Chengdu Future Agrow Co., Ltd.
Tel.: +86 186 6901 2535
WeChat ID: +86 186 6901 2535