Chinese frozen vegetable export facing pricing pressure

The rising prices of frozen vegetables over recent years have undoubtedly reduced the competitiveness of many Chinese frozen vegetable exporters in the international market. The industry as a whole is now facing many challenges. Miya, the head of Qingdao Sunnywell, talked about the export of Chinese frozen vegetables.

“Germany, the Netherlands, and Eastern European countries are our main overseas markets. Thanks to fixed sales channels, our annual export volume has been stable at 2,000-3,000 tons over recent years. Overall, the added value of Chinese frozen vegetables is lower, so when competing with similar products from other countries, pricing is leveraged as a competitive edge,” Miya said.

“Currently, the challenge that Chinese frozen fruit and vegetable exporters are facing is that product prices are getting higher and higher. To analyze objectively, costs of raw materials haven’t been fluctuating wildly, but the rising environmental-protection fees, labor costs, and other fees have led product prices to rise once and again. Now, Chinese frozen vegetables are even more expensive than those from Egypt and India. In addition, over recent years, many companies in Poland, one of the main competitors of the Chinese industry, have attracted a large number of local customers with the policy of allowing local customers in Europe to make payments after getting the supply.”

“The inherent impression that overseas customers have for Chinese frozen vegetables is not flattering. They think that the quality is not guaranteed and the processing technology needs improvement, but this type of outdated impression is not correct. Over recent years, Chinese companies have not only improved greatly in growing techniques, but they have also made huge investments in facilities such as processing machinery. Chinese frozen vegetables, in fact, enjoy great strengths in quality,” Miya said.

Sunnywell is a specialized frozen vegetable trading company. Located in Qingdao, Shandong Province with several associate factories in the province, the company mainly offers berries, white cauliflower, broccoli, and beans.

More Information:

Contact: Miya Ma
Phone: +86 53285790136

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