Kourtney Kardashian’s modern lifestyle guide – POOSH – recently highlighted Envy™ as “my favorite apple of all time – so crispy and sweet,” when listing summertime grocery favorites. Now, there’s even more to Envy™ on POOSH, which focuses on wellness in all aspects of life and engages with a wide audience: three million Instagram, 369,000 Twitter and 28,000 Facebook followers.
T&G Global, owner of the Envy™ brand, and POOSH further collaborated to convey the POOSH team’s Envy™ interest to its followers, now that fall – “apple season” – is underway and with the holidays ahead.
POOSH touts Envy™ with the following suggestions:
- Slicing to optimize the flavor experience – tasting Envy’s™ sweet flesh first
- Incorporating Envy™ within cheese platters and as the lead ingredient in a deconstructed Waldorf salad
- Substituting chips with Envy™ – snack throughout the day, just as they are, or with favorite dips
“With its sweetness – delicately balanced with a zesty hint – and refreshingly crisp and juicy flesh, we believe Envy™ is the modern every day apple for shoppers; it makes you feel good, anytime, anywhere,” said Cecilia Flores Paez, T&G’s global brand strategy manager. “We’re thrilled POOSH, a brand also dedicated to healthy and happy living today, is a fan of Envy™ and focused on a similar cause.”