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New line of ready-to-use lemonade bases introduced

John Cavallo, PhD, Senior Vice President, Technology & Commercial Development, Citromax Group, is pleased to announce that Citromax has launched a new line of lemonade bases, which were showcased at Flavorcon 2019. They offered three varieties for tasting – Lemon Lime Lemonade, Hibiscus Lemonade and White Peach Lemonade.

In addition to great taste, Citromax lemonade bases deliver benefits to customers. Since the lemons are processed on the very same day they are picked, the juice is very fresh. The company’s vertically integrated planting, harvesting and processing capabilities ensure great taste and high quality. By eliminating many of the time-consuming and labor-intensive practices commonly associated with making lemonade bases, Citromax saves aims to save the customer precious time while gaining cost efficiencies. The bases are supplied ready-to-use, requiring only the addition of sweetener and water. Citromax has more than 13,000 acres of sustainable lemon orchards in Tucuman, Argentina.

Dr. Cavallo stated, “With Citromax, you can count on the pure, authentic and fresh taste of real lemon in all your conventional and organic lemonade products. You’ll also have the comfort of knowing you are working with a company that is fully committed to sustainable farming practices.”

For more information: 
Melanie Gong

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