The dry spring is causing a lot of problems in Australia at the moment but it also produces perfect growing conditions for some fruit and vegetables.
“Here in Bundaberg we are blessed, we have been fortunate so far to escape the bushfires which are burning not too far from here and we have a great water source in the Burnett river. The growing conditions through spring have been ideal for our sweet potatoes,” said Allan Mahoney from Sweet Potatoes Australia.
Allen has had a lot of enquiries for Australian sweet potatoes and will be exporting to the UK and Europe in mid-December, with the first sweet potatoes arriving mid-January. “The European market has been better supplied than last year and has had a good supply from Egypt, but that is coming to an end and the market is becoming short.”
Sweet Potatoes Australia commercialisation manager Cassandra Budd with the 'Too Easy' sweet potatoes.
Sweet Potatoes Australia have shipments to the Middle East and Hong Kong every week and they can ship 52 weeks of the year. The domestic market is also very strong with a high demand for the jumbo XL sweet potatoes. The new ‘Too Easy’ 500g microwavable pack, launched six months ago has been a bit hit according to Allen.
The sweet potatoes will get a new look next year with the launch of a new livery on the 6kg trays.