Together with the European Union, Interfel -a French fresh fruit and vegetable interprofessional organization responsible for promoting the consumption of apples in the Middle East- is hosting an exclusive event for top local buyers and key importers at The Renaissance Hotel in Dubai.
The fruit market in the GCC reached over 20,000 tons in 2016 and is predicted to grow at a Compound Annual Growth Rate (CAGR) of 5.6% until 2024.
Showcasing the high quality of European apples, the event will coincide with Interfel’s participation at this year’s WOP Dubai (World of Perishables) Expo which is taking place at the Dubai World Trade Centre until November 14.
According to the World Apple and Pear Association (WAPA), the European apple harvest reached an average of 10.5 million tons in 2019, including 1.65 million tons for French apples – an increase of 6% when compared to the average results achieved over the last three years. In addition to this, good sunshine levels and high summer temperatures have led to accentuated flavors and increased sugar content in this year’s crops which fits well with the expectations of the Middle Eastern consumers’ palates.
In total, the Middle East currently acquires 11% of France’s total apple exports, with an average of 40,000 tonnes of French apples exported to the region between 2018 and 2019, according to French Apple and Pear Association (Association Nationale Pommes Poires, (ANPP)).