The volume of Chilean cherries that arrive in China via air freight gradually grows during November. The enthusiasm of Chinese consumers is rising. Chen's Sun dispatched envoys to production areas in the southern hemisphere to satisfy market demand for top-quality fruits. The teams in Chile carefully selected the best cherries. These premium cherries are purchased from the source and directly transported to the Chinese market.
Chinese Spring Festival is on the 25th of January next year. Chinese Spring Festival is 10 days earlier than last year. However, Chilean cherries also entered the market 10 days earlier than last year. That means that the retail season is shorter this year. The majority of Chilean cherries will be sold in the three weeks prior to Chinese Spring Festival. The peak of this Chilean cherry season will fall on the 1st of January. However, the end of Spring Festival and Valentine's Day can both provide occasions for cherry sales activities as well.
Furthermore, Chilean cherries have been on the market in China for years and most first- and second-tier cities have reached market saturation. However, data shows that Chilean cherry sales in many third- and fourth-tier cities increased by 100% in 2018. Chilean cherries are not just an afternoon snack for middle-class consumers in first-tier cities. They are available in the fruit shops in third-tier cities as well. The potential of third- and fourth-tier cities, as well as fifth- and sixth-tier cities or even towns, should not be underestimated.
This is still early in the cherry season, so most of the cherry varieties on the market are common cherries such as Brooks, Royal Dawn, and Santina. The medium- to high-end cherry varieties such as Lapins, Bing, and Sweet Heart, as well as the high-end varieties such as Regina and Kordia, will arrive on the market later in the season.
Source: Chen's Sun