"The price difference between products of various quality degrees is growing bigger"

"Expensive green oranges from Qiongzhong enter Chinese market"

"The price of green oranges from Qiongzhong in Hainan began to rise in 2016 and still continues to do so. Farmers in other counties gradually begin to grow green oranges as well. The overall production volume of green oranges has rapidly expanded in the last two years as a result of the rising price. This year shows the same development as before.

The new production season began several weeks ago. The green oranges have already been on the market for more than 20 days. Although the overall production volume is growing, the price is not coming down. Instead, the price maintains a high position and even increased in comparison with last year." This is according to Chang Zhongjie, fruit farmer and trader in Hainan.

Green oranges from Qiongzhong

"The flavor of green oranges suffered from poor weather conditions this year and is barely passable. The purchase price of top-quality green oranges is currently around 8-10 yuan [1.14-1.42 USD] per 0.5 kg in production areas. The purchase price of green oranges in Qiongzhong is around 12 yuan [1.71 USD] per 0.5 kg. However, by the time this product reaches the customer, additional costs such as transport have driven the price up to 18-20 yuan [2.56-2.85 USD] per 0.5 kg. That is 2 yuan [0.28 USD] per 0.5 kg more than around this time last year."

Green oranges from Qiongzhong

Green oranges from Qiongzhong

"Apart from weather conditions, one of the important factors influencing the flavor of green oranges is the age of the orange tree. The orange trees in Qiongzhong begin to show signs of old age and should be cut down, but new trees take 2-3 years to reach peak production. Because of this, the flavor of green oranges is not as good this year as it was in the last two years."

Green oranges from Qiongzhong

Green oranges from Qiongzhong

"The new oranges have only been on the market for more than 20 days. It is still to early to discuss the market conditions. We should wait another 20-30 days until the green oranges enter the market in large volumes. Then the market conditions will become clearer and we can see whether the price will continue to rise or begin to fall. We sell our green oranges through e-commerce platforms under our own brand 'Natural Fruit Aroma'. We mainly sell to customers in mid- to high-end markets. We have secured customer loyalty with the high quality of our green oranges and the good name of our company."

For more information:

Chang Zhongjie

Hainan fruit farmer and trader

Tel.: +86 199 8907 2111 

WeChat ID: 19989072111 

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