This year, the new Cosmic Crisp apple could be a bright spot for the Washington apple industry because limited volumes may keep the prices strong.
“There’s so much excitement that I don’t think we will have a problem selling at our price levels this year. We don’t have enough supply to meet demand so I don’t anticipate any problem selling Cosmic Crisp this year,” said Brian Focht, manager of the Washington Apple Growers Marketing Association in Wenatchee.
Sales will begin Dec. 1 and Focht expects it to wholesale at $55 to $75 per 40-pound box and retail for up to $4.99 per pound.
Proprietary varieties will make it a challenging season
Focht agrees with Desmond O’Rourke, world apple analyst and retired Washington State University agricultural economist, that the overall large 2019 state apple crop with big volume increases in Honeycrisp and proprietary varieties will make it a challenging sales season.
A big crop is not the best time to be launching a new apple because it will be pressured in the “dog fight” among proprietary varieties for shelf space, O’Rourke said. But Focht and others believe that will be overcome by promotions and limited Cosmic Crisp volume of about 477,000 boxes.
“There is so much buzz about Cosmic Crisp that it won’t be a problem selling this season’s crop,” said George Harter, vice president of marketing for CMI Orchards, Wenatchee.