The Rocha pear from the Portuguese Oeste region will be presented by the National Association of Rocha Pear Producers (ANP) at the largest fair for international exporters in China, Food & Hotel China, taking place between November 12 and 14. "We will promote our pears in this market and start making the first commercial contacts in order to be ready for when the export of this product is authorized," said Domingos dos Santos, president of the association.
With its presence in China, the ANP aims to increase the international visibility of Rocha pears from Oeste and contribute to the increase in exports to this market, which imports a large amount of fruit (3.8 million tons in 2016), with 16% annual growth and a middle class looking for genuine and high quality products.
In this year's edition of the fruit and vegetable fair, 120,000 professional visitors are expected in the 180,000 square meters of exhibition space, where 3,500 companies from 43 countries are represented. The participation of the ANP has been organized through an external promotional project funded with approximately 430,000 Euro, 85% of which has been covered by the EU's ERDF funds.
In this year's Portuguese Rocha pear campaign, 200,000 tons of fruit have been harvested, and 60% of this volume has been sold in international markets. Morocco is the main destination, followed by Brazil and the UK. The ANP, based in Cadaval, has 5,000 associated producers with a production area of 11,000 hectares, which is 85% of the entire acreage devoted to Rocha pears from Oeste. 99% of the pear are produced between the municipalities of Mafra and Leiria. The largest producers are Cadaval and Bombarral.
This crop has a protected designation of origin, a recognition of the quality of Portuguese fruit by the European Union.