New strategic partnership set to increase sales opportunities for Western Australian indigenous company

It is hoped that by entering a strategic partnership with Perth based Odeum Group, Indigenous fruit and vegetable company Abundance Produce Australia Pty Ltd will be able to expand its customer base, by virtually eliminating the short supply issues that many of its competitors have to face each week.

Abundance is a majority owned Aboriginal company, headed up by Wagin born, Phil Matera, who was an ex-West Coast Eagles and All Australian footballer. Its immediate strategy is focused on building market share with corporate customers seeking to deal with a majority owned Indigenous supply partner.

“I believe this partnership to be a necessary step for the growth of Abundance," Mr Matera said. "It is an exciting prospect and I am really looking forward to working with the team at Odeum and what the future holds for us.”

Abundance corporate clients demand consistently high quality produce delivered on time, every time, including their remote sites located in Western Australia’s Pilbara and Kimberley regions. Produce supplied by Abundance to these remote locations must be of the highest quality to provide meals for hungry mine site workers.

The company operates from a purpose built 12,000 square metre Distribution Centre in Canning Vale which is designed to efficiently manage the entire food supply process including the stringent quality and hygiene requirements of its customers. It is already a major supplier of fruit and vegetables in Western Australia and supplies the Gorgon project on Barrow Island through facilities management company, Compass.

It also boasts an enviable list of clients including Sodexo, Cater Care, Mercy Care, Brightwater Group, Qantas and Process Minerals International. It is the first Indigenous business in WA to supply fruit and vegetables from farm gate to plate by supplying the Indigenous owned IGA store in Merredin. The company has shipped thousands of tonnes of produce to its customers since it began operating in 2014.

Odeum is one of Western Australia’s largest fruit and vegetable businesses and brings year-round quality produce at the highest standards from its packaging and distribution facility in Canning Vale. With a network of farms in the Perth, Geraldton, Carnarvon, Kununurra and Broome regions, Odeum is able to take advantage of the diverse climatic zones and growing seasons to deliver fresh produce year-round to remote customer sites throughout Australia.

David Lock, Odeum’s Chairman, said that he was delighted to announce the new partnership which tied the traditional land owners with farm grown fresh produce supplying major corporate customers and a large volume IGA store owned by Indigenous Bank Australia (IBA).

Other associated businesses and brands within the Odeum group include the Koala Export division, Freshcorp Farms and Allied Farms located in the Canning Vale Markets.


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