Digitization is revolutionizing all areas of life. Everything is available everywhere. This attitude, combined with mobility, also changes eating habits. The effect: people go for little snacks, even in the office. The Austrian trend researcher Hanni Rützler calls the trend "snackification". The people at fruiton, the fruit and vegetable specialists from Cologne, are not surprised: Since 2005, they have been supplying more and more fruit baskets so that workers can snack during work.
Fruit basket comes as requested
"Snacking deters from work. This argument has since been refuted," says Sheila Röbkes. The CEO of fruiton keeps an eye on developments in nutrition and health and compares them to the modern working world. "You no longer gather for large meetings, but you communicate in small teams. More and more colleagues from all over the world are involved. This flexibility of work and working hours is reflected in eating habits. Our fruit basket comes in there."
The fruiton fruit basket comes in different sizes. As a practical amount, basket sizes of four and six kilos of fresh goods have been found. The content depends on the season. "Evergreens" like bananas, apples and pears are always there. "With this trend towards snackification, our vegetable basket is more clearly perceived," says CEO Mario Dutenstädter. "So-called snack vegetables, i.e. cherry tomatoes or mini peppers, have been part of the healthy raw food mix since their introduction in 2010. We can say that fruiton is always ahead of its time."
For more information: www.fruiton.de