"Until Christmas, we offer salad from South German greenhouse cultivation"

"The Beet Savior" focuses on wholesale, retail and online sales

For more than two years, Pascal Nießlbeck from the Upper Palatine has been the 'Beet Savior'. He makes sure that shriveled carrots, crooked cucumbers but also imported citrus fruits with defects on their peels still end up with the consumer via the online trade. In addition to this lucrative part of the trade, the young, committed fruit trader also operates the family-run wholesale and retail business. In this area too, he is going for expansion: Just over a month ago, a brand new market hall opened its doors in Neumarkt, in the Upper Palatinate.

View into the new market hall for retail customers.

On 30 September this year, the trade family took over
wholesale company "Sussner" with integrated retail space. The existing building has been renovated and its capacity expanded, says the proud owner. "Currently there is a total of 500m² available on the site, of which approximately 100-120m ² are suitable for sales."


On the website www.ruebenretter.de, consumers are offered domestic and imported but imperfect products.

The "Beet savior"
Regardless of the current expansion steps, the Nießlbeck family has for many years been a well-known player in the local fruit and vegetable trade. The family has been running two local retail stores for a long time, but since 2017 the new generation is self-employed. Under the name "Beet savior" (Rübenretter), Pascal Nießlbeck will send fruit and vegetables that do not conform to the standards of the trade, such as crooked cucumbers or shriveled carrots, all over Germany.

This online mail order business has quickly found favor with private customers throughout Germany. "The modern families have little time and desire to shop in the store and appreciate it when the goods are delivered by mail on the doorstep. Of course that is quite pleasant."

Mario and Pascal are the two brothers at the helm of the company: Pascal (r) founded the online mail order company "Beet savior" two years ago.

Regional product from the garlic country
All in all, the young entrepreneur represents a mutual strengthening of the different business segments. Shipments that are not used in wholesale, find their way to smaller customers thanks to retail. The goods are purchased at the nearby wholesale market in Nuremberg, where business relationships with established suppliers are maintained. Regional greenhouse cultures from the garlic country tend to be a hit, whether in wholesale or retail. "When it comes to vegetables, we have to resort to other sources, like Spain, Belgium and the Netherlands. We can probably deliver lettuce crops such as Lolo Bionda and Rosso from southern German greenhouse cultivation until Christmas, then we will continue with imported goods from Italy."

For more information:
Nießlbeck Groß- und Einzelhandel
Pascal Nießlbeck
Dreichlinger Str. 47
92318 Neumarkt
Tel: +49 9181/48540.
E-Mail: info@ruebenretter.de 
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