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Europe's apple slump is an opportunity for US growers

Apple production is down sharply in Europe this season, while growers in the United States are weighed down by excess supply. This turn of events could provide opportunities for US apple exporters to expand to markets traditionally served by Europe.

The weather took a toll on Europe’s apples. Late spring frosts, drought, excessive heat, and hail damage were all cited by the USDA attaché in Berlin as drivers of a 24% year-over-year decline in European Union apple production. The downturn comes as EU farmers continue to grapple with the loss of a key export market in Russia due to tit-for-tat trade tariffs.

Poland, the EU’s largest apple producer, has been hardest hit this year with dry weather and two damaging frosts driving production down 43% from 2018 levels, according to USDA estimates. Germany, Hungary, and Romania have also taken large hits to their apple production this year. France and Spain, on the other hand, emerged seemingly unscathed and are expected to see year-over-year gains in apple output of 7% and 13%, respectively.

Pears and grapes in the EU were also impacted, with declines of 13% and 14%, respectively, in the bloc’s production of those fruits.

Meanwhile, the US is dealing with trade battles of its own. India and China have imposed tariffs of 70% and 60%, respectively, on American apples. India was the second largest export market for US apples in 2018, but in the first eight months of this year, exports are down by two-thirds. The resulting excess supply has driven prices lower for all US apple producers, not just those who traditionally export their fruit. In mid-September, retail prices for US golden delicious apples dropped to 87 cents per pound on average, their lowest level since the USDA’s AMS Retail series began in 2010.


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