"Cilang persimmons continue to improve position in the Chinese market"

"We are taking advantage of positive market feedback and excellent development opportunities to expand our original plantation. Our Lurra persimmon plantation currently covers a surface area of around 1 thousand hectares with an estimated annual production volume of 20 thousand tons. Our persimmon production volume increased by 30% in comparison with the production volume last year." This is according to April of Lurra Trading Company.

"We mainly grow the Cilang persimmon variety. That variety originally derived from the Japanese crisp persimmon. The Cilang persimmon has a thin skin that can be peeled like an apple. This variety is fragrant and sweet, and also crisp like an apple. All of these characteristics fit well with the preferences of Chinese consumers, which makes the Cilang persimmon a popular fruit in the Chinese market. The Cilang persimmon plantation of Lurra Trading Company is located in south China at an elevation of 1700 meters. This year, as every year, the harvest season began in October and the plantation enjoyed an abundant harvest."

"Competition in the Chinese persimmon market has grown more intense in recent years because the variety of persimmon is increasing and the overall surface area devoted to persimmon plantation continues to expand. The price of persimmon slightly dropped in comparison with last year. Lurra Trading Company constructed modern facilities in Yunnan to keep an advantage in the market. The facilities cover an area of 2,200 square meters and include a persimmon packaging factory and an automated fruit selection line. The high standards help to create an optimum persimmon processing factory. We have the utmost confidence in our own Cilang persimmon. We guarantee product quality and exercise control over our market price to make sure that we provide the best price-quality ratio and continue to expand our advantage in the persimmon market."

"Recently, the volume of orders from Sam's Club supermarkets in China has been huge, around 80 tons per week. That is 1.5 times the volume of orders compared to last year. We are not sure how long this development will last. You can find our persimmon in wholesale markets and supermarkets across the country. Of course, Lurra Trading Company is not only targeting the domestic market, we are also looking at the export market. We already successfully exported our persimmon to the Vietnamese market. While we continue to steadily develop our market share, we also continue to work hard to open up new markets."

The Cilang persimmon is crisp, sweet, and fresh. These characteristics are the result of a unique geographic environment. The Cilang persimmon is grown in the high mountains of Yunnan, which are irrigated by spring water from the mountains. The persimmon receive 1,500 sun hours per year and they are nourished by spring rains and autumn dew. Our team worked hard for 5 years to make sure that every persimmon carries that original flavor. The flavor derives from the unique geographical conditions in the plantation and we are careful to maintain that environment. Initially the Cilang persimmon was rarely seen in the Chinese market, but we developed our "persimmon fortune" packaging to heighten consumer awareness of our product. We have packaging for individuals, families, and as gifts. Lurra Trading Company managed through hard work as well as continuous research and development to expand our market share in the second half of 2018. We have become a brand that is favored by consumers." Lurra Trading Company continued to set new goals in 2019 and reached new heights.

For more information:


Lurra (Shenzhen) Trading Co., Ltd.

Tel.: +86 18271466451

E-mail: april@lurra.com.cn  

Website: www.lurra.com.cn 

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