Good moment for Italian persimmons

With 6500 tons of persimmons processed, Agrintesa is the leading producer in Italy. Director Cristian Moretti analyzes the production and commercialization.

Persimmons during the sorting stage at Agrintesa

"The harvesting of Kaki Tipo persimmons is coming to an end and 60% of Rojo Brillante has been harvested. Production is dropping by around 15% compared to a normal year. Quality is very good and prices are more than decent."

Packet with 4 KakiTipo fruits

Agrintesa specializes in persimmon production. "I believe our fruit is just as good as the foreign one, it can actually stand out. We have developed ripening techniques so as to only place on the market fruits with a high organoleptic quality." 

Cristian Moretti

Agrintesa focuses a lot on brands - its most popular ones are Valfrutta and Alegra. The produce is sorted according to grade, type and packaging. Most of it is sold in Italy, but some is exported to nearby nations.

"Rojo Brillante is the mostly exported variety, as it is best suited for transport. We grow 60% Kako Tipo and 40% Rojo Brillante, though the new orchards are destined to cultivate the latter."

When it comes to prices, Moretti reports that "the campaign is still long, but we process persimmons until late December. Prices are good and I believe operators can continue to purchase domestic produce."

Coop Agrintesa 
Via G. Galilei, 15
48018 Faenza (RA)
Tel: +39 0546.619111

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