Frozen characters used to encourage children's fruit consumption in Germany and Austria

SanLucar is launching an “icy, royal” promotional campaign at the points of sale to celebrate the movie release this winter. The main focus of the campaign is on mandarins, lemons, oranges and
persimmons. Stickers and labels attached to these products show the image of the lovely Snow Queen Elsa and her friends in the German and Austrian markets, starting from November 11, 2019.

“Citrus fruits are especially important in the cold season. With pictures of Elsa and her friends on our products, we will certainly whet the appetite for fresh fruit among kids and grown-ups”, says Nuria Pizán, Brand & Creative Director at SanLucar. “We have been committed to a balanced diet for children for years, because we believe that the basis for a healthy nutrition is developed at a young age."

With this campaign, SanLucar offers its clients in Germany and Austria various promotional material, such as top signs, displays, and sales folders. The highlight of the promotion is the raffle of a trip to Spain for four people. Visits to the citrus fields of SanLucar master growers are also a part of the journey. The campaign is being supported by the premium brand’s usual social media activities.

This new promotion of SanLucar is only available at German and Austrian points of sale. 

For more information: 
Sonia Gabarda
SanLucar Fruit
Tel: + 34 96 142 40 40 ext. 2410

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