Crunch Time Apple Growers and PlayMonster 5-Second Rule Jr. Games have partnered to create a promotion for SnapDragon apples. The company says end-cap display units will augment on the 8-week online promotion targeted to kids and moms.
The whole campaign is designed to promote healthy snacking and healthy game activity off the screen, it said. “Moms are looking for nutritious, healthy snacks for their kids,” Rena Montedoro, Vice President of Sales and Marketing for Crunch Time, says. “Board games are a healthy alternative to screen time. They are fun and a great way to build cognitive reasoning and memory skills,” Montedoro says, adding “PlayMonster is a great fit for the ‘monster’ crunch apple brand. Parents can feel good buying a high flavor, nutritious apple for the whole family while entering their kids for a chance to win one of 100 PlayMonster 5-Second Rule Jr. games.”
The online sweepstake is running from October 21 through December 31, 2019. There is no barrier to enter for consumers - they simply go online and register at www.snapdragonapple.com/playmonstersweepstakes/. Each week a winner will be drawn to receive a free box of SnapDragon apples and a PlayMonster 5-Second Rule Jr. game.
“The apple category is crowded, and competition is fierce to get your brand noticed,” Montedoro says. “Promotions like this are designed to provide the retailer with exciting displays they can use to extend their bins. The euro display uses bold, colorful graphics and age-appropriate images from the game packaging that appeals to both parents and kids alike. All consumers have to do is read the simple instructions that sit right in the take-one pocket on the display, and once they’re able to get online, the consumer can immediately enter to win.” Montedoro points out that similar online promotions can see upwards of 1,000 entries a day. She adds, “Retailers can really ramp up the promotion by adding in sampling programs and in-store display contests. We have made this promotion seamless so that retailers get all the benefit of our consumer marketing. Our goal is to get more families to try and become SnapDragon fans and drive sales for our retailers.”