Fyffes wins award for its climate neutral, fairtrade traceable bananas

"Transparency in the banana supply chain is key"

Fyffes has been awarded by its long-term partner PLUS Retail as their best supplier in 2019 and winner of the CSR category “MVO”. Together with PLUS, Fyffes has continuously been working on making the PLUS banana supply chain more sustainable. The joined efforts make it possible to provide the fairest possible banana to date: A climate neutral & Fairtrade banana which is traceable thanks to blockchain technology.

Since the beginning of October, Dutch consumers can purchase climate neutral Fairtrade bananas at PLUS and can trace the individual banana journey from Colombia to their shopping basket via QR code. By offering complete transparency, PLUS and Fyffes want to provide clarity about the origin of the bananas and provide insight into all joint efforts in the field of people, nature and climate.

The award was received on the PLUS Retail supplier day. Erik Brand, Key Account Manager says: “We are delighted to be honored by these awards. It has been a challenging mission for all of us but the close cooperation between the PLUS project team, our production, marketing & sales departments made it happen”.

Transparency in the banana supply chain is key: There is a growing demand from consumers for responsibly produced products and more interest in the origin of products. Joris Schonk, Commercial Director Europe says: “It is great to see that working together on aligned sustainability strategies can realize those important projects. This approach is a benefit for all parties involved throughout the banana supply chain including the consumers.”

Sustainability and responsibility
Joris Schonk, Commercial Director Europe says: “As part of our Sustainability Strategy and as part of one of our four pillars – stewardship for the planet, Fyffes has initiated its own series of projects aimed at measuring, managing and reducing its carbon footprint. One such project involves setting aside forested areas to promote carbon sinks.” Fyffes manages a 43 percent conservation area that is part of the company’s owned banana and pineapple farms. This conservation area is made up of important primary and secondary forested areas that absorb and capture carbon dioxide, thereby removing it from the atmosphere. In addition to this effort, Fyffes has also begun a baseline study to identify its carbon footprint along each component of the company’s supply chain, which will be complete by the end of 2019.

For more information: 
Susanne Zangen 
Tel: +49 163 545 25 38
Email: presse@zangen.bansmann.de 

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