The Limoneira Company, a leading agribusiness with prime agricultural land and operations, real estate and water rights in California, today announced the launch of a new consumer app called The Produce Department is Nature's Pharmacy™.
Many consumers are quick to turn to the pharmacy or supplement aisle to aide or prevent common ailments, but The Produce Department is Nature's Pharmacy™ shows consumers that much of what they need can easily, and inexpensively, be found in the produce aisle. The app helps consumers easily identify fruits and vegetables in grocery stores that can help solve healthcare issues they may be wrestling with.
“At Limoniera, we know that good health and maintaining balance continues to be important to all of us, and that produce and citrus can be critical to this balance,” says Harold Edwards, President and CEO of Limoneria. “We understand that people are busy and looking for solutions that are easy to incorporate into their busy lives, and The Produce Department at Nature's Pharmacy app does just that. Limoneira is proud to be a leader in educating consumers about how to eat their way to optimum health naturally.”
Limoneira cross-tabulated 55 health concerns including the need to increase good cholesterol, prevent cardiovascular disease or ease insomnia, as well as desired outcomes, including improving energy levels or reducing wrinkles, with 74 fruits and vegetables. All of these foods, which can be found in the produce section of most grocery stores, contain 12 essential vitamins and 11 essential minerals that address these concerns or help with desired outcomes. By selecting a concern or outcome, the app then generates foods in the produce aisle that can help consumers achieve their health goals.
The app is just one of several educational platforms to be launched as part of Limoneira’s new Take a Healthy Stand™ platform, which showcases the many ways that citrus and produce can play a role in helping to alleviate serious health issues as well as enhancing personal appearance and wellbeing. The foundation underpinning Limoneira's Take A Healthy Stand™ educational campaign is consumer-friendly messaging supported by research by the Institute of National Health and other objective organizations.
“The Produce Department is Nature's Pharmacy and Take a Healthy Stand are important components of the Food as Medicine movement taking hold nationwide,” said Megan Roosevelt, a Limoneira nutritionist and founder of Healthy Grocery Girl®. “Food as Medicine maintains that fresh, healthy produce such as lemons can help avoid an expensive and perhaps less effective trip to the grocery department's supplement aisle.”
The app was announced unveiled today at the Produce Marketing Association’s Fresh Start event, a multi-day program sponsored by Limoneira and hosted at the Limoneira Ranch.
The Produce Department is Nature's Pharmacy app can be found on the Apple App Store and Google Play Store.
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