Closing out the 2019 avocado season

This season, Avocados from Peru (AFP) continued to exceed expectations. Peru’s commitment to sustainable and socially responsible agricultural practices, and its reputation as a reliable supply source, solidified AFP’s dominance in the industry as one of the largest suppliers of avocados during the summer months. Peru exported 183 million pounds to the USA alone. From June to September, Peru is the largest exporter to Europe and the second largest supplier of imported avocados to the United States.

"We believe avocados are at the center of health and fitness.” said Xavier Equihua, President & CEO of the Peruvian Avocado Commission. “We know that young people are changing the world. They love to eat healthy, be active, and they care about quality and food that is sourced responsibly. Peruvian Avocados are the superfood of the summer. We believe that if we continue to challenge the industry standard and emphasize the healthy lifestyle avocados naturally promote, we will continue to forge Avocados from Peru’s message and find unique opportunities to grow the market into the future."

Highlights of the 2019 season included: sponsoring Fox Network’s coverage of the FIFA 2019 Women’s World Cup, cohosting the inaugural World Avocado Cup Regatta, partnering with the NY Jets and making the world's largest bowl of guacamole (pictured above), sponsoring the launch of the first Michelin Guide California, and advertising during the MLB All-Star game.

FIFA World Cup 2019
AFP sponsored FOX Network coverage of the 2019 Women’s World Cup from June 7 to July 7.

The Inaugural World Avocado Cup Regatta
Once again avocados, the world-renowned superfood, proved they are trendsetting trailblazers – this time in the world of competitive sailing. The World Avocado Cup Regatta embodies the iconic avocado as the quintessential food of our time. The World Avocado Organization (WAO) and the San Diego Yacht Club (SDYC), debuted the World Avocado Cup Regatta in the heart of San Diego Bay in July 2019.

Avocados from Peru and the NFL teamed up to promote a healthy dose of competition this football season
Avocados from Peru® (AFP), the New York Jets and ShopRite, joined forces for the first time ever, promoting health and fitness with a unique series of events highlighting the Jets favorite superfood, Avocados from Peru.

During the NYJ home opener on September 8, ShopRite, Avocados from Peru and the New York Jets took on the world record challenge for the “largest bowl of guacamole”– and won! The world record-breaking bowl of guacamole came in at 9,090 lbs!

MLB All-Star and NY Yankees-Red Sox London Games
For the first time ever, Major League Baseball headed to Europe. AFP was the only produce commercial sponsoring the London showdown between the New York Yankees and the Boston Red Sox in June. Likewise, AFP was the only produce commercial featured during the 2019 MLB All-Star Game in Cleveland, Ohio on July 9.

For more information:
Peruvian Avocado Commission

Publication date:

Receive the daily newsletter in your email for free | Click here

Other news in this sector:

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber