Wonderful Pistachios is giving visitors to PMA Fresh Summit a sneak peek of their new holiday-themed bin. The company said the new design follows on from the 2018 holiday season with The Grinch, adding that the 2018 campaign generated a 15 percent sales lift during Christmas. According to Adam Cooper with the Wonderful Company, the period leading up to Christmas is especially important for the snack nut category.
"The holidays are extremely important for snack nuts, as it’s the time of the year that many consumers are purchasing them for the first time in a year. For Wonderful Pistachios, the household purchasing power is on average 1.7 times higher in December than the average month. This presents an exciting and unique opportunity to capture consumers attention."
Elf featured for 2019
The new bin that Wonderful Pistachios will be offering retailers this holiday season will feature an elf holding a bag of Wonderful Pistachios Roasted & Salted, with a festive red and green background. According to the company, the idea behind the design was to create a holiday-themed visual that would capture the attention of consumers as they move about through the produce section and other areas of the store.
"Wonderful Pistachios bins have proven cart-stopping power and can sell product twice as fast," Cooper said. "The elf creative will be available for Wonderful Pistachios ¼ pallet bins and pop-up bins, giving retailers the flexibility to have several bins on the floor in different locations in the store, while also allowing merchandisers to build larger-than-life displays that wow consumers."
Along with the holiday-themed bin for the store, Wonderful Pistachios noted they will support this campaign with other marketing tools in an effort to help retailers. In addition, the company will be running TV ads in the weeks before Christmas.
"The bin is just one part of the Wonderful Pistachios holiday marketing plan," Cooper shared. "Wonderful Pistachios will also be present during the holiday season with a holiday-specific FSI dropping December 8, 2019, as well as TV commercials to support both No Shells and in-shell products, which will run for two weeks in December, right before Christmas."