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Colombia, a strategic market for French apples

Colombia has become an interesting market for French fruit, specifically for its apples and fresh kiwis. The apple is one of the most consumed fruits by Colombians. According to estimates, Colombia's apple market stands at about 90,000 tons and they only produce 2% of them domestically. In 2018, this fruit accounted for 31% of imports worth 92 million dollars.

Although kiwi is not produced locally, its demand is increasing more and more due to its health benefits. Blue Whale, a French company that produces 270,000 tons of apples, kiwis, and plums, sees a strategic market in Colombia, as demand is constantly growing and both apples and kiwi are imported 12 months of the year. That's why it intends to introduce more varieties of these fruits to the Colombian market.

According to Marc Peyres, the company's commercial export director, “The potential to export to Colombia this year is 4,000 tons of apples. As there is little local supply, there are more possibilities to offer other varieties in addition to those we already sell there. This year we want to bring new references, such as Arianne, Golden, Candine, and Isabel.”

Currently, this company exports to Colombia three varieties of apples (Golden, Gala, and Pink Lady) and green kiwis, which are mainly sold by the Grupo Exito's supermarkets. These sales totaled 438.91 million dollars.

Likewise, Fruitport Sanz, a family business that also exports apples and kiwis, hopes to increase its participation in Colombia due to the market's potential. Currently, they sell US $300,000 in Gala and Granny Smith apples, and green kiwi to the country. Marie-Jose Sanz, the general director of Fruitport Sanz, agreed that the Colombian market has the potential for another variety, in addition to those that they already sell there. To do this, companies need to publicize the product and perform tastings.

The producers expect that the demand for these fresh French fruits, which are recognized for their quality, will continue to increase not only in Colombia but in the world.



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