'Consumption orange juice is dropping at slower rate'

An annual report on global orange juice consumption, based on data from CitrusBR (Brazilian Orange Juice Exporters Association), Tetra Pak, Euromonitor International, Planet Retail, the U.S. Department of Agriculture (USDA) and others, was recently completed. The report was first published in 2004. The decline in orange juice demand has been seen since then.

The report looks at the 40 largest markets that are responsible for almost 100 percent of juice consumption. All data are converted to frozen concentrated orange juice (FCOJ) equivalent, to make comparisons easier.

According to an article on citrusindustry.net, in 2018, the 40 markets consumed a total of 1.85 million tons of juice. This represents a loss of around 550,000 tons of consumption since the report was first published in 2004. However, what provided some hope is that in comparing the 2018 figure to the 2017 figure, the decline was 0.81 percent. This is a smaller rate of decline than what has occurred over the last five years.

The largest decline since the report was first published 15 years ago was seen in the United States. Consumption went from 1 million tons to 576,000 tons, representing a loss of 42 percent. Another major orange juice consumer that contributed to the decline was Germany, falling almost 45 percent from 250,000 tons to 136,000 tons. Consumption in France, the third largest market, had a much smaller decline of 15 percent, dropping from 152,000 tons to 130,000 tons. The consumption declines in the United States, Germany and France total almost 560,000 tons.


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