This year, the Idaho Potato Commission’s National Trade Advertising Campaign features some very compelling research statistics, each explaining why produce professionals should stock Idaho® Potatoes.
Like the fact that 90% of people think Idaho when they think potatoes. And that 72% of consumers choose Idaho® Potatoes over any other potatoes. And the fact that 412 pounds of Idaho® Potatoes are sold every second.
The big bold numbers in these simple, straight-talking ads are hard to miss, and their message is hard to deny. Look for these ads in key publications.