Bolthouse Farms will focus new line on fresh carrots and plant-based foods

Driven by its vision for the future – Plants Powering People – and
building on its rich heritage of fresh carrots and plant-based foods, Bolthouse Farms announced it will launch more than 25 new products for Spring 2020 shipping, including line extensions, new flavors, new categories and innovations in fresh carrots. 

Since the acquisition in June 2019, the company has focused on being the innovation leader in plant-based and plant-powered foods. As today’s consumer preferences change rapidly, the company has worked to adapt quickly and react to this changing marketplace. The  product development cycle has been expedited in this effort to develop products in real time to better meet consumer and customer needs.

“With our product innovation, we focused on new flavors and new categories that are industry-leading and on the cutting edge of consumer trends and needs,” added AJ Bernstein, vice president Marketing, Bolthouse Farms.

New Categories

  • The company is launching Bolthouse Farms Protein Keto ready-to-drink protein beverages. The Protein Keto line up will be available in Dark Chocolate, Coconut, Coffee and Matcha flavors in February 2020.
  • Bolthouse Farms BOLTS includes five functional shots – Immunity, Digestion, Energy, Wellness and Metabolism – and will be offered at an accessible price point to allow broader consumption by those looking to leverage plant-based nutrition on a regular basis.
  • With the CBD food and beverage segment rapidly emerging, and functional beverages seeing notable growth, Bolthouse Farms has put its plant-powered expertise into the category with CBD Functional Infusions and RTD Coffee Beverages. These CBD lines will be marketed under a new brand name and will begin distribution in early 2020 and initially only to customers regionally.

New Flavors and Line Extensions

  • With leading share of the carrot juice beverage market, consumers value and trust Bolthouse Farms’ unrivaled expertise in the category. The introduction of Carrot Ginger Turmeric juice
    brings this expertise to a higher functional carrot juice, with additional appeal to millennial consumers not currently in the category by adding trending functional ingredients.

All new products will be featured at the Produce Marketing Association (PMA) Fresh Summit show on October 17-19 in Anaheim, Calif. at the Bolthouse Farms booth #3265.

For more information: 
Alan Hilowitz
Bolthouse Farms

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