USDA Specialty Crops Market News Division

Fall favorites such as apple cider, pumpkins & pomegranates still heavily featured

With Halloween just weeks away, the nation's retailers loaded up this week's ads with everything needed to make trick or treaters of all ages happy. Perennial fall favorites such as apple cider, pumpkins, pomegranates, persimmons, cranberries, Brussels sprouts, hard squash, potatoes and onions, and cantaloupes are still heavily featured. Total ad numbers this week were 385,901, a 2% increase from last weeks 378,019. The total number of ads broken out by commodity groups: fruit 191,949 (50% of all ads), onions and potatoes 29,350 (8%), vegetables 159,768 (41%), herbs 1,031, and ornamentals 3,803. The number of ads for organic produce was 54,192, 14% of total ads.

The following are the prices of major advertised items (3,000 plus stores) this week, compared to the same week last year. Significant increases in price for fruit items this week included cantaloupe at 59%; Gala at 27%; Fuji at 20%; Red Delicious, avocados and black seedless grapes all at 11%; and apple cider at 10%. There were no significant decreases. There were no significant changes for onions and potatoes. Significant increases in price for vegetables this week included on-the-vine tomatoes at 32% and salad at 15%. Significant decreases included only asparagus at 14%.

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