Huercasa will participate with its own stand at PMA, the most important event in the fruit and vegetable sector in the United States, held in Anaheim, California, on October 18 and 19. The Spanish company will be using this stage to promote its range of ready-made vegetable products.
Huercasa is offering US consumers its vacuum-packed vegetables, which retain all the flavor and texture of a freshly cooked product thanks to the quality of the carefully selected raw material, the heat treatment they undergo and the packaging. Their quality, taste and texture are comparable to those of a product prepared at home, but it is ready to consume, saving you time in the kitchen.
Huercasa vegetable products save the consumer time. Their added value lies on their convenience; on the fact that they eliminate the cleaning and cooking processes.
A few months ago, the company Huercasa USA was founded. It is mostly owned by the Spanish company Huercasa, and with it, the European leader in ready-made vegetable products is giving a boost to its presence in the United States.
In this project, Huercasa is working hand in hand with the US-based association Luca Distribución. Huercasa’s American partners, of Hispanic origin, are familiar with the country and its commercial channels, and also provide institutional and financial support.
Huercasa SA is the majority shareholder of the new Huercasa USA and is already shipping its ready-made vegetable products from its Spanish plants in Sanchonuño, Segovia, and San Miguel del Arroyo, Valladolid, for their distribution and sale in the United States.
Although the new company is based in Salt Lake City, Huercasa’s products are to be distributed not only in the United States, but also in Mexico and Canada.