Cool Fresh Internationals has formally changed over to Jupiter Group Europe, B.V. In May 2019, award winning global grower Jupiter Group expanded its global network with the acquisition of Cool Fresh International including their logistics division Saphir BV, and the Valencia (Spain) based commercial operation AgroMarketing Cool Fresh Espana.
The collection are now formally registered as Jupiter Group Europe B.V. existing within the Jupiter Group’s structure.
Since the expansion, Jupiter Group’s core range has grown to now include pineapples, melons, garlic, ginger, lime and avocado. Adding to their portfolio of grape, citrus, cherries, and kiwi.
Jupiter’s new European hub provides a gateway to mainland Europe and is accustomed to flexible packing solutions to suit retailers and their differentiating consumer bases. The new offering has strengthened Jupiter’s global reach and shortened lead times to markets.
Jupiter Group CEO Mark Tweddle comments “As expected there is a vast process to integrate two companies, we are now in a position to showcase the new addition to the group as part of the family and build on our solid foundations as one. As the Jupiter Group continues to grow, each and every part of it has its place of importance to ensure we are at all times offering excellence to our suppliers, customers and employees alike.”
The team previously working as Cool Fresh International had a long history in global fresh produce sourcing and marketing in its three locations, Jupiter were pleased to add to their already diverse workforce bringing in their employee pool too.
Now one team, the aligned businesses have reviewed all structures and have the best fit solution in place spanning both the UK headquarters and the EU hub to support the global business.
Jupiter EU’s Procurement Director and longest serving colleague, Hugo Vermeulen says: “Integrating two companies from two different countries doesn’t come without it’s challenges, but both teams are wholly committed to the integration, benefiting from each other’s strengths and learning from each other’s experiences.
The production structure of the existing Jupiter group together with the distribution network of the new Jupiter Group EU are creating positive synergies from which all stakeholders will benefit.”
With Jupiter Group EU’s assimilation into the larger family, there has also been a focus on incorporating their already notable CSR projects. The groups’ combined impressive CSR strategy will culminate in their first CSR report due to launch before the end of this calendar year.
For more information: 
Kirsty Fleetwood
Jupiter Group
Tel: +44 07590 441777
Email: kirstyF@jupitermarketingltd.com
www.jupitermarketingltd.com