Xinjiang red jujube growers switching to winter jujubes for better prices

Winter jujubes from Xinjiang have been available on the market for some time, and the sales season of red jujubes is about to kick off. Recently, Mr. Li Jianguang, the head of Xinjiang Yeheyuan Fruits Co., Ltd. discussed with us the market situation for jujubes from Xinjiang.

Jujubes
“Jujubes from Xinjiang on the market are mainly the jun and hui varieties. In terms of the production, as no significantly unusual weather has been seen in Xinjiang this season, the total production there is about 3 million tons, basically the same as last year. Red jujubes this season are expected to become available on the market from November 5. Prices are expected to be slightly lower than those of the same period last year, as there is still stock from last year,” Mr. Li said.

“In general, as the number of production areas has increased, prices have declined sharply over recent years. In 2019, they have fallen to their lowest level in history. Due to the low threshold for imports, the competition in the industry is very fierce.”

Winter jujubes

Due to the poor sales of red dates from Xinjiang over recent years, more local growers have begun to replace them with fresh winter jujubes, and the planting area has increased year by year. Winter jujubes from Xinjiang this year became available in mid-September and are expected to last until mid-October.

"Our production is not large this season, at about a few hundred tons, mainly sold through e-commerce channels. Up till now, fruit sales have gone smoothly, and we will consider increasing the planting area of ​​winter jujubes next year to increase production,” Mr. Li said. “In terms of prices, due to higher planting cost and logistics cost, retail prices of winter jujubes from Xinjiang are slightly higher than other production areas. The current market price is about 25 yuan/kg. However, thanks to the unique climate in Xinjiang, the fruit from this region tastes excellent, and the quality is high.”

“Winter jujubes in Dali, Shaanxi, one of the major production areas, are generally grown in greenhouses and are available from the end of June. In Hebei Huangqi and Shandong Zhanhua, they are planted in open field and are available from mid to end-September. We are also trying to use greenhouse growing techniques to allow earlier availability in order to get better prices. In terms of taste, fruit produced in other areas in China are crunchier, but those from Xinjiang are sweeter and more fleshy.”

“Because of the fierce competition in the China market, prices are getting increasingly low, so we are actively expanding export channels and ports while selling locally. Our products have gained organic certification and export qualifications. I look forward to customers visiting our centers to discuss business cooperation,” Manager Li said.

More information:
Contact: Li Jianguang
Company: Xinjiang Yeheyuan Fruits Co., Ltd.
Phone: +86 13810098584


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