The SeaLand -A Maersk Company shipping operation has expanded its activity in the secondary ports of Peru, such as in Trujillo, from where this season's second shipment of blueberries departed to the United States on September 6. According to data from the Ministry of Agriculture and Irrigation of Peru, blueberry production has grown at an annual rate of 206% since 2012; a trend that is expected to continue, positioning Peru as one of the leading exporters of blueberries worldwide.
SeaLand A Maersk Company is the first and only shipping company that arrives in Trujillo. Something they plan to continue doing in the future, thanks to the company's investment plan in secondary ports. “We have a flexibility that is not common in the industry because we are a regional shipping company. We want to bring the shipping and logistics services that we can deliver to the production centers and ports that have good projections. This is one of our goals and it also responds to our mission to boost the regional trade of America. In the case of Trujillo, this also provides secondary advantages, such as decongesting El Callao, for example,” said Jacqueline Rojas, the general manager of SeaLand A Maersk Company for the west coast of South America.
Currently, specific projects for seasonal landings are being carried out in smaller ports in the region and the plan is to continue increasing the amount. “There are other secondary ports that we are reviewing and eventually we hope to be able to carry out similar new projects throughout the region,” the executive stated.
To further improve support for secondary ports, the shipping company has focused on delivering complete end-to-end logistics solutions, from packaging to the final destination. “The idea is to deliver an added value that identifies us as an integrated logistics operator for containers that is nearby and is flexible with customers. We are focused on selling the complete logistics chain, and that our customers identify us as such,” says Rojas.
Together with the solutions on the ground, the company is also aiming to consolidate the complete digitalization of its services. One of those focuses is the implementation of Maersk Spot, the web platform for real-time registration, reservations, and tracking, which was launched by Maersk a few weeks ago.