Fresh2You is based in Barendrecht in the Netherlands. Last week, this company received its first special batch of Moroccan green and string beans. These beans are from this company's own cultivation. They will be marketed under Fresh2You's own label, Carlo. This label is a nod to Fresh2You's Evert van Oer's father, Karel van Oers. He is often called Carlo in Africa. With this bean cultivation, he is returning to his roots.
Fresh2You has stationed several people in Agadir, Morocco. They take care of cultivation. The company has also rented a modern packing station there. "My father can also be regularly found in the fields," says Evert van Oers.
"Overall, the lines are short. We can, therefore, guarantee our clients continuity and quality. This past import season was challenging when it came to the availability of beans. Thanks to our own cultivation, we can make sure our clients get a continuous supply of this product."
The Moroccan green bean season runs until the end of the year. To follow on to this, Fresh2You is currently finishing off a packing station in Senegal. This is being done so the season can be supplemented from mid-December to halfway through April. Fresh2You can then bring in their own, Senegalese-grown, beans. "We do not have to become the biggest. Above all, we want to be of great service to our clients," declares Corné Roks.
"Moroccan cultivation conditions have been good. I visited the farm there recently. Everything looks good. We will receive fresh arrivals daily from Morocco in the coming weeks," says Corné. Fresh2You focuses on selling beans to European wholesalers. Most of these are in the Netherlands.
"We have no plans to sell other products under this brand. But, you have to have a key product to attract clients. For us, this is beans, just like bananas and citrus are such a product group."
"At the end of May, we moved into our new premises in Barendrecht. We are delighted by the number of people who know where we are now. They come to us for both fruit and vegetables," Corné continues.
"There is hardly anymore Cash & Carry trade at the Barendrecht location. There, however, still seems to be a need for this type of trade. If you have good wares, you have customers."