Family-owned Bioland from Lebanon is on a mission to popularize organic produce, selling food from its four farms for prices that are a little above the going rate for conventionally grown crops and meat.
“Organic food shouldn’t be sold as a luxury; it’s just returning to the way our grandparents used to farm and eat before commercial agriculture became the norm,” said Gilbert Khoury, general manager at Bioland. “Not using chemicals and artificial fertilizers might only reduce yields by 10-15 percent, so there shouldn’t be such a huge margin on organic food.”
Today, Bioland’s farms produce 80 certified organic products including fruits, vegetables, olive oil, honey and aromatic herbs. The company — which also operates three shops, a restaurant and a bakery — is the creation of founder Henri Bou Obeid, a French-trained Lebanese engineer. Returning to Lebanon in 2003, he bought a plot in the village of Sghar, around 60 km north of Beirut, to start a family farm that five years later was yielding so much produce he decided to launch Bioland.
Obtaining organic certification from internationally renowned Italian firm CCPB, Bioland began delivering organic produce to customers in the surrounding area.
In 2014, the brand’s first organic shop opened in Beirut’s Achrafieh district, while today it also supplies around 70 business customers and serves around two-thirds of Lebanon’s major cities. In all, the company has 600,000 square meters of organic land under cultivation.