Current trends, latest innovations and visionary concepts for the nutrition of the future were more than ever the focus of Anuga from 5 to 9 October 2019. The world's largest food and beverage trade show once again proved that it is the #1 global player in the industry.
With over 170,000 trade visitors (plus 3 percent from 2017) from 201 countries and around 7,500 exhibitors (7,405 in 2017) from 106 countries, the fair set new records. The foreign share on the exhibitor side was 90 percent and the visitor 75 percent. In ten trade fairs under one roof, exhibitors from all over the world presented the entire range of worldwide products. In terms of fruit and vegetables, mainly representatives from the field of processed products presented themselves.
"The continuous increase in trade visitors and exhibitors confirms Anuga's outstanding international standing as the industry's most important business platform. With this record result, we can continue to write the success story of Anuga's 100th anniversary.
Going stronger than ever, the Anuga 2019 is a window of opportunity. Here, strategic decisions for the entire food industry are discussed and new solutions and concepts for the great challenges of the global food industry are presented," said Gerald Böse, CEO of Koelnmesse LLC.
Fruits & Vegetables: Important meeting place for the processing industry
The exhibitors in the fruit and vegetable sector mainly represented the processing industry. For manufacturers of canned food, frozen foods and high convenience Anuga is gaining in importance every year. "For us, the trade fair is a good opportunity to talk to decision-makers from the food and beverage distribution sectors," said Kanokporn Holtsch, founder of PookSpaFoods at the end of the penultimate day of the trade fair.
Kanokporn Holtsch from PookSpaFoods
For representatives of the Fresh Cut sector, Anuga is an important platform for presenting their products. "We are satisfied with our presence," says Toon Snepvangers of Dutch onion supplier Snebo. "Interest among visitors to our unprocessed and processed onions has been amazing, and we are seeing rapid growth in convenience, especially in Central and Eastern Europe."
Albert Fuhs from Landgard Bio.
At the heart of Anuga, there has always been the representation of the many worlds of experience and marketplaces. Thus, the fair is an ideal opportunity to launch new product lines and marketing concepts. Landgard Bio moved in a complete fruit and vegetable department as part of a supermarket. "We focus on loose goods and a unique shopping experience, showing that Organic does not necessarily look boring, but can be truly vibrant," said Albert Fuhs.
The latest product innovations are heavily influenced by superfoods and vegan concepts. Nuts and dried fruits, but also plain and exotic mushrooms benefit greatly from this social trend. Several 'champi-burgers' were presented as a herbal alternative or substitute for meat. Even oriental foods - such as ginger, (black) garlic and sweet potatoes are rapidly gaining in importance.
Further development in Paraguay
The opening speech on the partnering country's representative was held by Paraguay's Minister of Industry and Trade, Liz Cramer. She was particularly pleased about the friendly reception at the fair and the high interest of trade visitors in their own country: "In Paraguay, we are convinced that free and fair world trade is a source of further development and can lead to a more efficient use of available global resources. Our food industry exhibitors who participated in Anuga, reported a high number of meetings with potential partners and therefore expect a growing demand for food from Paraguay. We also learned a lot about the expectations of today's consumers at the fair. I am confident that Anuga will remain a priority event for the development of the Paraguayan food sector in the years ahead, given the excellent outcome of this year's participation, with a significant presence of companies and public sector representatives in our country."
Friedhelm Dornseifer, President of the Federal Association of the German Food Trade (BVLH), is also satisfied: "In 2019, Anuga once again managed to present the diversity of the food industry in an impressive manner. The fair has also succeeded in linking the future topics of the industry with the current political debate on the influence that production, processing and marketing of foodstuffs has on the environment and climate change. On the occasion of its 100th anniversary, Anuga will be up to date and well prepared for future challenges."
"Despite the great importance of social responsibility and sustainability associated with the production and sale of food, Anuga 2019 has impressively demonstrated with its wide variety of new products that food appreciation is above all a matter of taste. Offering products that meet the moral needs of consumers while giving them the maximum enjoyment is a major challenge for food manufacturers and grocers. They are in competition. They bear the entrepreneurial risks and have therefore earned more political support in aligning sustainability, profitability and customer needs."
Among other things, the Polish company FructoFresh supplies branches of the Norma retail chain.
Christoph Minhoff, Managing Director of the German Food Industry Association (BVE), also draws a positive conclusion: "Anuga, the largest and most important trade fair for food and beverages, is not only a platform for the export business of the German food industry, but also the world's leading trade fair for innovation and food No other sector is as innovative as we are: more than 40,000 products are launched on the German market each year alone, and once again this year, food manufacturers were able to impressively prove that they can already provide answers today, such as the future In the process, trends such as "healthy and sustainable nutrition" are not only continuing to establish themselves, but sustainability is gaining a new dimension in food. If politicians wants to help the industry with this development, it must solve the existing trade-offs between reducing packaging, fighting food losses and food safety rather than dictating agreements."
Guido Zöllick, President of the DEHOGA Federal Association, further explains: "In exciting and challenging times, Anuga 2019 impressed with its unique exhibitor mix, valuable first-hand information, exciting trend analyzes from all over the world and an extensive industry-relevant event program on the topics of the time. Real added value for the entrepreneurial success of today and tomorrow for a strong industry with almost 90 billion euros annual net sales. The central meeting place for brand restaurants such as medium-sized catering companies, partners and friends from all over Germany and Europe was once again the DEHOGA Marketplace Gastronomy. Industry highlights were also the premiere of dehogadigitalday, the 29th Forum Systemgastronomie and the starting signal for the competition "Excellent! The best children's menu in Germany" together with Federal Nutrition Minister Julia Klöckner. The successful trade fair history is further proof of Anuga's great importance and attraction for the hospitality industry."
The team of the Polish company NOWALIJKA.
Top buyer on board
Above all the quality of the visitors was very convincing to the exhibitors. Numerous buyers with decision-making authority from the trade and the food service came to the fair in Cologne. Of the TOP 10 grocers in the world and the TOP 12 from Germany, all major players were represented. These include Walmart, Costco Wholesale, The Kroger Co., Metro AG, Walgreens Boots Alliance, Inc., Edeka, Rewe Group, Penny, Lidl and Kaufland (Schwarz Group). Major online retailers such as Amazon, LSG Group, E.Leclerc, Mercadona, Migros and SPC Groups were also present. On the trade visitor side, increases in Great Britain, the Netherlands, Poland and Ukraine were recorded in particular for Europe. Significant increases from non-European countries were mainly from Brazil, Japan, USA and Russia.
Anuga in numbers:
At Anuga 2019, 7,590 companies from 106 countries participated in an exhibition area of 284,000 m². Among them were 738 exhibitors from Germany and 6,852 exhibitors from abroad. The foreign share was 90 percent. More than 170,000 trade visitors from 201 countries attended the Anuga 2019, with a foreign share of 75 percent.
Koelnmesse - Global Competence in Food and FoodTec:
Koelnmesse is an international leader in the organization of food fairs and events for the processing of food and beverages. Trade fairs such as Anuga, ISM and Anuga FoodTec have established themselves as the world's leading trade fairs. Koelnmesse organizes not only in Cologne, but also in other growth markets around the world, eg. in Brazil, China, India, Italy, Japan, Colombia, Thailand, the United States and the United Arab Emirates food fairs with different emphases and content. With these global activities, Koelnmesse offers its customers tailor-made events in various markets that guarantee sustainable and international business.
For more information: www.anuga.de