Harold Huot, of Surberry:

"Blueberries need innovation: the classic varieties have no future"

“We need a rational approach to the reality of the blueberry market. For several months, the supply has been excessive, with the same varieties on offer and overlapping campaigns,” says Harold Huot, manager of Surberry.

"The competition from powerful producers, such as Chile, Peru or South Africa (until March) remains a tangible reality," says Harold Huot. “That is why we, at Surberry, have decided to expand our range, and to that end, we have created Surberry Maroc. Morocco's climate allows the cultivation of specific innovative varieties with a greater future in the long term, offering added value and a potential production window of 9 months. Moreover, this is making it possible to start the campaign up to 2 months earlier.”

"The sector will self-regulate, and small producers, or those who are too large and only work with classic varieties, are at risk of becoming outdated or even disappearing," says Harold Huot.

According to the manager of Surberry, it is necessary to renew the plant material. An example of this has been the successful case of raspberries, when the sector knew to bet on varieties such as the Adelita and Lupita.

“This blueberry campaign will likely be difficult again, with excess supply. Maybe prices will be more stable due to a greater consumption.” Harold Huot says that the reason for this forced demand has been the excess supply, which has given consumption a push. “The demand is stable and prices may fluctuate less. In any case, there will be more room for red fruits or berries in Spain, including raspberries, blackberries, strawberries, etc.,” says the manager of Surberry.

Through its new subsidiary, Surberry will also open distribution channels to Asia, the Middle East and the US. "In Spain, we have already harvested some 1,500 tons and with our new partnership in Morocco we will add 3,000 tons," reports Harold Huot.

In addition, Surberry will present its new sustainable, fully recyclable and innovatively designed packaging at Fruit Attraction 2019: STAND 9 F07A

More information:
Harold Huot
Lentisco 3
21001 Huelva, Spain
T: +34959241426

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