Monterey Mushrooms has announced it will feature its "Vitamin D mushroom line" in Booth 2848 at the PMA Fresh Summit in Anaheim.
The company said its vitamin D enhanced mushrooms are available to customers nationwide in 8-ounce and 16-ounce packages of sliced whites, sliced baby bellas and whole portabella caps.
It worked with the USDA to achieve high vitamin D levels by replicating sunlight indoors to bring a higher concentration of the vitamin than is normally available in mushrooms. With the help of the special lights, mushrooms convert ergosterol into vitamin D, creating a plant-based dietary source of this vitamin.
“We want people to know it’s easy to incorporate vitamin D into a daily diet with the help of mushrooms,” said Mike O’Brien, vice president of sales and marketing. “Many people are vitamin D deficient, and mushrooms specially labeled as being high in vitamin D are the only natural food in the produce aisle that may help boost this important vitamin in your diet.”
Monterey Mushrooms will have a registered nurse in the company’s booth at PMA to educate visitors about vitamin D for overall well-being. The company is giving its retail and foodservice buyers an at-home test kit that it says will give users the ability to learn their personal vitamin D level and compare it to healthy ranges.
“Long celebrated as a superfood, fresh mushrooms contribute powerful nutrients to any meal,” O’Brien said. “Our message this year is to share how simple it is to incorporate vitamin D into your diet with the help of mushrooms. For example, sautéed mushrooms can be easily added to favorite foods such as avocado toast, steaks, burgers, and salads.”