According to the '2019 Sectoral report of the Spanish economy', prepared by the Risk Unit of Cesce, the Spanish food distribution sector saw its turnover increase by 1.5% in 2018 thanks, in large part, to the purchase of more expensive items. The report points to the commitment to fresh products and the development of healthy products as the main trends.
Also, the sales area grew by 1.9%, although expansion is no longer a priority. In fact, franchises have slowed their growth down. Also worthy of note is the appearance of establishments in service stations. Electronic commerce, on the other hand, continues to grow, and rather quickly, too, although it continues to clash against supermarkets and discount stores.
The value of the average shopping cart has increased by 2.2% in the last twelve months. The 0.9 points of this increase have been motivated by the transfer of purchases to more expensive products, brands and varieties, according to a report from the EAE Business School, cited by Cesce's report.
In addition to the commitment to fresh products, the market is also betting on new products targeted to a more health-conscious consumer.
Advance of e-commerce
Electronic commerce continues to attract customers as a result of changing habits and access to new technologies. Although e-commerce is already a reality in other sectors, such as fashion, travel, technology and tickets, there is still plenty of room for growth in the food sector. According to data from the Electronic Commerce Barometer in Spain, 19% of e-shoppers buy fresh food and drinks online.
According to the Top 300 ranking prepared by The eShow Magazine, although electronic food commerce accounts for only 1.9% of the total, its growth is still exponential, doubling in size in four years and reaching more than five million homes in Spain.